ABI Multifamily
Manager of Design & Marketing
Nov 2014 – Dec 2021
ABI Multifamily is a brokerage and advisory services firm that focuses exclusively on apartment investment transactions.
The experienced advisors at ABI Multifamily have completed billions of dollars in sales and thousands of individual multifamily transactions.
Brand Identity
2015 – 2021
A brand identity was developed for a fresh and bold look to differentiate ABI from more traditional CRE firms. This included geometric typography, a bright palette with a listing status UI/UX color-coded system, and color block + grid spacing standard used across all platforms and design assets (website, email, social media, print, etc.)
Primary Typeface
Secondary Typeface
Color Palette
Property Listing Status: Color-Coded System (UI/UX)
Property Listing Status: Example Usage
Each listing is color-coded based on its current status (e.g. Just Listed, Available, etc.)
Color-coded listing status carries thru to emails, landing pages, and other marketing assets.
Additional assets included: website banner, postcards, social media, videos, and more
Each listing is color-coded based on its current status (e.g. Just Listed, Available, etc.)
Brand Style Guide: Color Block + Grid Spacing
Developed a color block + grid spacing design standard documented in the brand style guide and used across all platforms and marketing assets (website, email, social media, print, etc.).
Website Redesign
2016 – 2017
The ABI website was redesigned and migrated away from WordPress onto a proprietary, database-driven CMS developed by ABI's CTO. Working with him and another front-end developer, I was responsible for the branding, design, UI/UX, functionality / feature requests, and beta-testing the site prior to launch.
Before & After: Page Examples
ABI Frameworks
2019 – 2021
Developed a proprietary marketing template system (ABI Frameworks), which replaced the previously used third-party SaaS (Buildout), saving the company ~$5–7K/month and providing the Project Management Team with more design control, faster turn-around times, improved branding, and easier management.
Examples Coming Soon
Email Marketing & Social Media
2014 – 2021
Developed and managed email and social media campaigns to promote property listings and closings, research articles and reports, company news and updates, etc.
I also developed email template systems / automations, and transitioned the company to a 3rd party email editor for improved design capabilities, better control and management, and improved mobile responsive code.
Marketing Materials
2014 – 2021
Podcast Production
2017 – 2018
Produced and edited the first 11 episodes (3 unpublished) of the Multifamily Minute, an informative podcast series with news, trends, and insights from leading experts in the commercial real estate industry and investment markets. I also researched/configured all equipment for the recording studio.
Video Slideshows
2019 – 2021
San Dominic Townhomes
Verde Vista Apartments
Westover Parc Apartments
92Forty Scottsdale Apartments
Haven on the Rail Apartments
Tides on 50th Apartments
Gifford Groves Townhomes
