Ohmmu Energy
Director of Marketing
Mar 2021 – Apr 2024
Ohmmu provides a better 12V battery solution for EVs, Hybrids, RVs, Boats, Off-Grid applications, and more. Their advanced and eco-friendly 12V LiFePO4 batteries are the longest lasting drop-in replacements available — engineered for high performance and years of reliable service in all climates.
Logo Refresh
2021, 2022
The Ohmmu logo was refreshed to give a more modern and geometric feel. The company name was incorporated into the logo and primary, submark, and favicon versions were created with light and dark variants. A Bluetooth-enabled variant was later added for products featuring Bluetooth connectivity via the Ohmmu App.
Original Logo
Logo Refresh
Dark & Light Logo Variants
Brand Identity
2021
A brand identity was developed for Ohmmu to create a consistent and recognizable look and feel for the company. This included selecting typography, a color palette, brand imagery, and creating a shape/form standard for representing Ohmmu across all platforms and design assets (website, email, social media, packaging, print, etc.)
Primary Typeface
Secondary Typeface
Color Palette
Background Imagery Examples
Website Redesign
2021, 2022, 2023
The Ohmmu website was updated and expanded to increase buyer confidence and engagement. I added new branding elements, improved user experience, increased conversion rates, integrated new functionality, updated product and service pages, streamlined ecommerce functions, optimized for mobile, etc.
Before & After: Page Examples
Home Page Banners - Standard
Home Page Banners - Sales & Holidays
Functionality Enhancements
Support Site
In order to streamline and enhance Ohmmu's customer support experience, I researched, configured, and launched a Customer Support platform, which included an online Knowledge Base, Help Desk Widget, and Ticketing System.
The process included writing and documenting support articles, FAQs, known issues, policy information, and more. In the ticketing system, I created a library of saved replies and automated actions (macros) to facilitate support responses and initiate complex series of tasks.
Affiliate Program
Developed an affiliate program for Ohmmu advocates and influencers. I researched, configured, and integrated an affiliate solution with our website and CRM for streamlined management, tracking, and payout processing.
The implemented solution allows affiliates to track their sales transactions, modify their coupon codes and links, setup their payment options, and more. This new system automated many of the processes which were previously done manually and on a per request basis.
UX, UI, SEO, Interactivity, and More
Many updates were made to the Ohmmu website to increase customer confidence, streamline the user interface and shopping experience, improve SEO for better page visibility and search results, add engaging interactive elements, and more.
Upon publishing the first round of improvements, bounce rates immediately dropped 35–40% and have remained at low levels ever since. During this same period, user traffic was increased by approx. 150% and continues to grow at a steady pace.
Email Marketing & Social Media
2021 – 2024
Developed and managed email and social media campaigns to promote new products and features, increase brand awareness and buyer confidence, attract new and cross-sell to existing customers, communicate news and updates, etc.
Video Production
2021 – 2024
A series of instructional and promotional videos were produced on the installation process and benefits of Ohmmu products. Video production was streamlined with the creation of editing templates with standardized assets and transitions. Video/sound quality were improved utilizing professional equipment and practices.
Rivian R1S / R1T (Builds approx. 3/23 and Later) - Single 12V Battery Installation (Ohmmu)
Volkswagen ID.4 - 12V Battery Install (Ohmmu)
Ford F-150 Lightning - 12V Battery Install (Ohmmu)
Rivian R1S / R1T (Builds approx. 2/23 and Earlier) - Dual 12V Battery Installation (Ohmmu)
Chevy Bolt - 12V Battery Installation (Ohmmu)
Hyundai IONIQ 5 - 12V Battery Installation (Ohmmu)
Kia EV6 - 12V Battery Installation (Ohmmu)
Installation Update for Late 2021–March 2022 Tesla Model 3/Y - 12V Battery Installation (Ohmmu)
Print Design & Management
2021 – 2024
Photography & Animated GIFs
2021 – 2024
